Today, I have a fun interview to share with you that will show you how to make extra money running Facebook ads for local businesses.
I recently had the chance to interview Bobby Hoyt. Bobby is a former high school teacher who paid off $40,000 of student loan debt in a year and a half. He now runs the personal finance blog Millennial Money Man full-time, as well as a digital marketing agency for local businesses that he started in 2015.
Yes, this is a skill you can learn!
Last year, business owners spent over $88,000,000 per day on Facebook ads.
If you are looking for a new business or even just a side hustle so that you can learn how to make extra money, learning how to make money running Facebook ads for local businesses may be something that you want to look into.
In this interview, you will learn:
How Bobby started making money through running Facebook ads;
Why small businesses want Facebook ads;
How a person can find their first Facebook ads client;
How much you can make doing this type of work;
And more!
Bobby has been seen on CNBC, Forbes, Business Insider, Reuters, MarketWatch, and many other major publications.
One last thing before we head to the interview on how to make money running Facebook ads for local businesses. Bobby has a course called Facebook Side Hustle Course that teaches you how to successfully make money running Facebook ads for local businesses.
Check out the interview below for more information.
Also, Bobby has a free webinar on this too. His webinar (you can sign up here) will teach you how to start this business even if you’re brand new, how to find paying clients, and more.
Related articles on making extra money:
1. Can you share your story and also tell us how you started running Facebook ads for clients?
Sure! At this point my story is getting more and more complicated, but I’ll filter it down to the important parts.
Just a few years ago, I was a high school band director that wasn’t quite happy with my career path. It’s not that I didn’t like teaching part of my job or the kids, but I felt trapped. Like a lot of teachers, I was really struggling with the idea that I would never really make a lot of money, and I definitely didn’t feel like I was being paid enough for how hard I worked (band directors regularly work 70-80 hours per week).
I also had $40,000 of student loan debt coming out of college, which didn’t help. Between that and my teaching salary, I was feeling trapped.
So I decided to live as far below my means as possible (up to and including renting a 10×10 bedroom from my in-laws and driving a crappy car with no power locks or windows), and threw everything I could at the loans.
18 months later, I had paid off the entire $40,000 of student loan debt!
But… I still had the job I didn’t like haha. So I started blogging, eventually created Millennial Money Man, and got SO passionate about working online that I walked in one day and quit my job after making a cool $3 in display ad revenue.
It wasn’t exactly the smartest move and I don’t recommend that anyone quits their job the way I did, but at the time I felt like I could “make it” with M$M and was willing to take a shot on it.
After I quit, I got scared. Not going to lie. I loved running the blog and it was growing, but I wasn’t bringing in enough money. In fact, I wasn’t bringing in any money at all.
That’s when I started looking for other ways to make money while the site caught on, and I eventually ended up connecting with the jeweler that made my wife’s engagement ring.
He needed someone to help run their website, create content, and run Facebook ads.
I was desperate, of course, so I started working with him and learning how to run ads for local businesses. The money was solid for the amount of work it took, and I picked up a few more clients which allowed me to make money while I continued growing my “full-time” gig.
2. I keep hearing that “Facebook is dead?”
You can hate Mark Zuckerberg all you want – but this just isn’t true.
Facebook ads are the most effective local lead generation strategy for brick and mortar businesses, and when you add in the fact that Facebook also owns Instagram (which is wildly popular and is quickly becoming popular for local business lead generation), that won’t be changing any time soon.
3. Do small businesses really want Facebook ads? Why would they pay for a service like that? Can’t they just do it themselves?
They really do want Facebook ads, and it isn’t hard to see why. The only thing that business owners need more than extra hours in the day, are more customers and clients walking in the door.
Local businesses use Facebook just like the rest of us do, and they’re constantly seeing their competitors successfully use Facebook ads to bring in leads for their business. They hear about how effective Facebook ads are and they want that for their business.
The problem is that Facebook doesn’t exactly make it easy for business owners to run ads effectively on their own.
Here’s the normal progression for small business owners that attempt to use Facebook ads:
They see the “boost post” option on their Facebook page
They hook up their business credit card and boost a post
They waste money because boosting a post isn’t the correct ad type to run for local businesses
They give up and decide that Facebook doesn’t work
It’s unfortunate, because if they just used the correct ad types they would actually be able to generate tons of leads for their business. Instead, then get frustrated and give up.
That, or they just don’t have time to learn how to run ads effectively or even make time to focus on the ads. Even in my own business, there are plenty of times that I outsource tasks that I either a) don’t have time to do, or b) have no interest in learning. You can help solve both of those problems – you can bring them tons of new customers and increase their monthly profits, while also taking a big task off their hands so they can focus their time on other things without stressing about their marketing efforts.
That’s why there’s such a market for ad managers. You can go in, run the correct campaign types for business owners, help them generate new business, and charge great money for the service because you are increasing their profits.
4. Is this side hustle hard?
No, but that doesn’t mean that there isn’t work involved. We teach our students literally everything that they need to know to be successful with this side hustle, from creating the ads, to finding the clients, all the way down to the nuts and bolts of billing their clients.
If someone is willing to put in the time to dig into the course material, then we do everything we can to help them succeed in the private coaching and support group that’s attached to the course.
The course itself is structured in a logical, step-by-step way and uses “over the shoulder” style videos, so student can literally see our screens as we create the ads and talk them through the process.
When it comes to actually running the side hustle, it only takes a few hours per week to run ads for a client. The beautiful thing about Facebook ads is that once you set them up, they essentially run on auto-pilot.
Sure, you’ll need to make small changes from time to time, but the reason this course has worked so well is that it’s truly designed to be a service that is provided in your spare time to bring in an extra $1,000 – $2,000 per month.
5. How can a person find their first Facebook ads client?
We understand that the idea of trying to find clients is hands down the most intimidating part of starting this side hustle, which is exactly why we spend so much time on client acquisition strategies in the course. Luckily there are plenty of simple ways to find clients online, even if you’re an introvert or are brand new to the online business world. We provide training on 9 different ways to get clients using a variety of methods and social media platforms. We have effective strategies using Facebook groups, LinkedIn, email, YouTube, and Upwork just to name a few. All of these methods can be used to find clients without paying for advertising. It just takes some time, effort, and a little courage to put yourself out there. We’ve found that some of our students are very introverted, and some are extroverted, so we made sure to include strategies that will be for all personality types.
Our biggest advice when it comes to client acquisition is to focus on one or two of the strategies that we teach, and then go all in on those. Our students tend to gravitate to different strategies, but we’ve found that the ones who stay focused and put the work in using the strategies that appeal to them most are the ones that stack multiple clients (assuming they want more than just one).
It’s also important to note that we don’t just give you the strategies and send you out into the world on your own.
We help our students strategize client acquisition in our coaching and support group.
Let’s say you reach out to a business owner and want a little help formulating a response to something they say to you. All you have to do is post your situation in the group, and we will tell you exactly what to say to get their business.
We really do everything we possibly can to help our students get clients, which is a large reason our students have been so successful since we launched it in 2018!
6. How much money can you make doing this type of work, and how many hours does it take per week?
The going rate for Facebook Ad management is $1,000 – $1,500 per month, per client. Now I know that sounds like a ton (and it is), but you have to think of this from the business owner’s perspective:
If you could pay someone to give you a steady stream of customers to your business, would you? Especially if the leads were affordable, and you made way more money from the new customers than you were paying for the ad management?
It’s really a no-brainer for a lot of business owners.
The other factor is that while $1,000 is a lot of money, it’s usually not an arm and a leg for an established small business owner. Many times, their rent alone is several thousand dollars per month!
So when you look at the $1,000/month per client we recommend charging from the business owner’s perspective, it makes a lot more sense.
7. Is there an opportunity to grow this side hustle into a full-time business?
I love this question, and the answer is absolutely! In fact, during our last launch someone asked this exact question in my Facebook group and our students chimed in with some incredible responses. Check this out to see what I mean:
The course was initially designed to just be a side hustle, but we’ve had quite a few students take it full-time and leave their day jobs.
Here are a few other stories from some of our other $5k Club Members (our $5k Club is for students who have 5 or more clients paying $1k per month – it’s a big deal in our coaching community when someone achieves this):
Kathrine left her job and was able to support herself and her children after a divorce using what we teach in FBSH
Jason and Candace were able to build up enough income to allow Candace to leave her teaching job and become a stay at home mom. Now they are working on replacing Jason’s income.
Graham paid off $20k of debt last year and now runs his agency full-time from the comfort of his home.
We have video testimonials from these people on our sales page, so you’re welcome to check out their stories and put faces to the names)
8. What exactly are people going to learn from your course?
The course teaches you how to create profitable ads for local businesses so that you can start making an extra $1,000-2,000 per month on the side, even if you have no marketing or technology background.
Inside you’ll learn:
How Facebook Ads work, so that you will be prepared for any questions from prospective clients, and will be able to confidently share your new expertise with clients
To create profitable ads for local businesses, with step-by-step video walkthroughs so that you know exactly what settings to choose and buttons to push to get the best results
Strategies for troubleshooting problems with ads, and exactly what steps to take to overcome those issues and improve ad performance
Unique methods for targeting the right potential customers for your client, so that they make more money and refer you to other businesses
Our top three strategies for finding your first Facebook ad management clients, so that you can start making money as soon as you complete the course
Systems and templates for tracking results so that you can show your clients exactly how much money you are making their business – when clients understand the results you’re getting, they’ll want to keep you on payroll forever! (Some of our clients have been with us for years for this exact reason)
Ins and outs of running a Facebook ad business, so that you can get better results for your clients and work fewer hours.
You get lifetime access to the course for just $397. Just to give people a little perspective, Facebook training courses like this typically go for $1,200 or more.
But I wanted to do something different. Mike and I understand how difficult it can be to create a successful side hustle, but we also know how life-changing it can be.
I have so many readers that ask me for legitimate side hustles, so we decided to price this course so that it was accessible to as many people as possible.
And since you can earn more than double the investment with your first client, we think it’s a pretty sweet deal.
But when you join you’re going to get more than just the course…
You’ll also get access to our coaching and support group where students can ask questions, get troubleshooting advice on their ads, and help them put out any fires that might come up with their clients. Membership in the support group is paid, but we give everyone who joins the first month for free to make sure they get all the help and support the need to be successful when they start. After that it’s only $47/month afterward. And of course, the group is totally optional, you can leave at anytime.
But think of it this way – you can get the course plus nearly a year and a half of support for the amount you can earn in the first month working with ONE client.
What do you think of this Facebook side hustle idea?
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