Google launched AdSense Native ads back in 2017. If you haven’t heard about Native ads, then it is an ad unit that matches with the site content, theme, color, design, font etc. The beauty of AdSense Native ads are that they fit perfectly with the content. We can call Native ads as a Clickbait. The advantages of AdSense Native ads are that the ad units are of high quality and publishers can customize them according to their needs.
The site owners and bloggers might have tried many native ad networks like Facebook, Instagram, Taboola and Outbrain. But, the downside of these networks is fulfilling huge traffic requirements. You can’t generate decent income unless your site generates millions of engagements. The engagements comprises of clicks and impressions. Where as AdSense Native ads doesn’t need high traffic requirements. However your site must attract adequate traffic for Once you get AdSense approval from Google, you can implement Native ads on your site.
Table of Contents
How Do The AdSense Native Ads Work?
The AdSense Native ads can be categorized into 3 formats :
In-article ads
In-feed ads
Matched content
Native In-article Ads :
As the name suggests, the publishers can put this ad unit between paragraphs of their pages. Google ensure to deliver best optimized, high quality and responsive ads. The Native In-article ads fits on any device. Google optimizes the ads so well that the users will not find much difference between content and In-article ads. The site owners and bloggers need to write great content for maximizing revenue from Native in-article ads. As long as you have sufficient content between ads, you do not need to worry about using any number of In-article ads. The width of Native In-article ad must be 250 pixels. But, please keep in mind that over usage of ads may harm your traffic.
How To Create An AdSense Native In-article Ad?
The first step is to login into your Adsense account.
Go to Ads and click Ad units.
Click New ad unit option.
Select In-article ads option.
Give a Ad unit name.
Customize the ad
Save and get code.
Please see the image below for better clarity :
Image Courtesy : Google AdSense
Native In-feed Ads :
The publishers must use In-feed ads inside your editorial feed or listings. Just like in the case of Native In-article ad, the publishers can customize ads. You can place In-feed ads in the beginning of the feed, between the content of the feed and ending of the feed. The Native in-feed ads are highly optimized and responsive. If you experience low CPM, then try to use combination of display ads and In-feed ads. The width of In-feed ad must be 250 pixels. You can use any number of Native In-feed ads depending on the content.
Image Courtesy : Google AdSense
Matched Content :
The Matched content tool shows ads according to the content of your pages. This format was launched in 2015. When you implement AdSense Matched content ads on your site, you will see the most relevant recommendations. For instance you own a health site. Then the matched content tool shows the health and fitness recommendations.
Generally the matched content ads are placed below the articles. These ads comprises of both your articles as well as similar content recommendations from other sources. It will help in increasing page views and CTR. Eventually you could see the bounce rate coming down. Just like any other AdSense Native ads format, the Matched content recommendation widget is highly optimized and responsive. The Matched content tool will show text ads in the absence of image thumbnails. However the matched content doesn’t show for all websites. Only eligible sites can implement Matched content ads.
Eligibility Criteria For Matched Content :
The sites must attract huge traffic with hundreds of unique pages. When your site is eligible to show Matched content recommendation widget, the ads will be shown automatically between Matched content. However you can stop showing ads by selecting switch off Monetize with ads option.
To check whether you are eligible for showing Matched content ads :
Click and open Sites option.
Open Matched Content
If you do not see Matched Content option under sites, then your site is not eligible to use Matched content. Google will review sites regularly and if they think your site is eligible to show Matched content, then automatically you can see the option.
How To Create A New Matched Content unit?
Click Ads
Select and click Ad units
Click new ad unit
Select Matched content
Name the Matched content unit
You can customize the ad unit.
Save and get code.
Apart from high CTR and best performance, the New Matched Content format encourages publishers to show sponsored content from their site. Generally, Google is against sponsored posts. But, Google relaxes their rules coming to Matched Content. If you have sponsored content on your website, then you can ask Google to show them in Matched Content.
How To Maximize Revenue With AdSense Native Ads?
AdSense Native ads works well for content centric websites having high traffic. Write compelling and informative content for real visitors. Once visitors find your website or blog useful, then they keep coming. Make them subscribe to your future posts. As long as you keep your readers engaging, you do not need to worry about monetization part.
The placement of AdSense Native ads is also important when it comes to revenue generation. The In-article ads are mainly used within the articles. If you are a WordPress user, then you can use plugin for embedding ads. While coming to In-feed ads, they can be used on archive pages, listings and result pages. The Matched content ads can be used below content on your pages.
Final Conclusion :
AdSense Native ads works well for medium and high traffic websites. If you ask me which ad model fetches more revenue among standard ads and AdSense Native ads, then my answer is that revenue purely depends on factors like traffic, niche and geographical locations. When you use AdSense Native ads along with standard ads, definitely there will be a huge impact on ad revenue. One must remember that the Google terms and policies apply to AdSense Native ads too. As long as your content exceeds ad units, then there would be no harm. If you are an user of AdSense Native ads, then share your experiences in the comments section.
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