Email marketing is one of the best ways to increase your conversions as an affiliate.
After all, the difference between sending visitors to a landing page versus a squeeze page can be monumental when you consider how many more clicks you can get overtime.
However, not many affiliates are even utilizing email marketing and it’s costing them more than they realize.
So in this article, I’m going to be giving you a few tips that can help when it comes to increasing your conversions and commissions with email marketing.
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Have One Goal In Mind
Confused minds rarely make a choice, and if they do, it’s most likely not going to be the correct one.
When it comes to internet marketing (and especially with email marketing), you need to have only one goal in mind every time you go to accomplish something.
Here are a few examples of the common goals that you might have when you send out an email.
Having them reply to you can be a goal.
You might want to presell your subscribers.
You might just want to get as many clicks as possible.
Whatever it is that you choose, make sure that you just stick with that one goal.
Plus, as an affiliate, your goal usually isn’t going to be to sell the offer as the vendor is going to be doing most of the heavy lifting in that department.
With that being said, there’s usually no need for hard-selling as all of that will come to the sales letter or video sales letter.
Instead, you can recommend bonuses for anyone who purchases through you.
This puts you more in the role of a reviewer and helper, as opposed to someone who is just looking to make another sale.
So one more time, whatever goal it is that you choose, only focus on that in the specific email.
Utilize Automated Followups
What’s better than sending an email and making sales?
Setting up your emails, having them go out automatically, and then making sales (and even better is when you promote an offer to make recurring income).
In case you’re not familiar with it yet, an autoresponder feature is simply a series of emails that get sent out automatically, every certain amount of days.
So here is all that you need to do.
Write your email.
Insert it into your series.
Gradually keep adding more email to the series.
Over time, your subscribers will get these emails and it will happen regardless of what you’re doing and where you are.
This is what makes email marketing so powerful, as it can be used as a tool for automation as well as increasing your sales.
Email More Often
It’s simple logic, the more often you send emails, the more often you’ll make sales.
If that isn’t enough to help, consider the fact of what can happen when you stop sending emails.
You’ll make less or no sales.
People might even forget who you are.
You can’t forget about more unsubscribes and people hitting the spam button.
Keep in mind that marketing is all about attention, and it goes to those who are consistent and clever with their marketing.
Don’t let this be a mistake that happens to you when it comes to email marketing, and also don’t worry about people complaining about you sending too many emails. That’s what the unsubscribe button is for.
Choose Your Email Marketing Software Wisely
People who are just getting started with email marketing often wonder why specific, lower-cost choices aren’t usable. The reason for this is simple.
It’s because some of these email marketing platforms just don’t allow affiliate marketing.
Either they’ve had problems with people spamming in the past, or maybe they don’t like it as a primary business model.
No matter what the reason is, make sure that you keep a lookout for that when getting email marketing software. Don’t forget that you can also reach out to support and ask them if they support affiliate marketing as well.
But if you need help when it comes to a suggestion?
GetResponse is a great choice for affiliates seeing you get great value for the cost which you can see in this comprehensive post.
What Is The Final Conclusion?
Affiliate marketing is, in fact, a viable business model.
Email marketing is a fantastic way to increase your clicks, conversions, and commissions.
Combine both of these together, and you’ve got a great way to increase the revenue of your affiliate marketing business.